South Korea’s next president desperately needs a new foreign media strategy
The next Korean president needs to impress Trump—or more precisely, the Trump media orbit.
The next South Korean President, or let’s just call it now—Lee Jae-myung, will inherit more than a fractured domestic landscape. They’ll inherit Donald Trump. Lee will be dealing with a man who runs U.S. diplomacy on podcast and social media vibes, Fox News soundbites, and showmanship.
The recent meeting between Trump and South African President, Cyril Ramaphosa, is indicative of what awaits South Korea.
Ramaphosa visited the White House with the aim of improving trade relations and addressing tensions over land reform policies. Ramaphosa was in no way prepared for what occurred—a sharp deviation from diplomatic and presidential protocol.
Rather than frank discussions behind closed doors, Trump played a video featuring opposition chants and images of crosses, suggesting they were burial sites for murdered white farmers. It was a stageshow that sought to …