South Korea needs a content strategy!

American right-wing influencers have already labelled South Korea's new president Lee Jae-myung as a “communist”. Trump is suredly watching...

It didn’t take long. Just minutes after it became clear that Lee Jae-myung won South Korea’s presidential election, American conservative social media lit up with a verdict: “RIP South Korea.” According to Laura Loomer: “the communists have taken over.”

It was viral, visceral—and dangerous. As of writing 1.9 million views.

Lee Jae-myung had barely begun celebrating his victory when he was slapped with the “communist” label by American right-wing influencers. Not analysts. Not diplomats. Not intelligence officials. Influencers.

This matters. Because those same influencers shape the media diet of Donald J. Trump. I’ve already written about the need for a new foreign media strategy but it needs repeating.

Time is running short - but no one will listen. It’s hard to listen when you’ve gotten by doing the same schtick with a clueless Washington for years and years.

The result: no coordinated media campaign; no miraculous great relationship for Lee Jae-myung; and one big suck-up payment to Trump from the Korean taxpayer.